Brand Consistency Across Platforms Grows Revenue by 20%
Brand Health Checker is a powerful self-assessment tool to measure your brand's perception in the market. It analyses crucial parameters like clarity, differentiation, relevance, recall, and consistency, offering a quick yet insightful assessment in under 10 minutes. In short, this is a quick inside-out self-check on your brand's vision vs business reality.
Who this is for
This powerful tool is built for founders, brand owners and managers, marketing managers to analyze various aspects of your brand and identify critical gaps in perception. The tool suggests a roadmap to fix them.
Start with 3 free modules (no registration required). After completion, you can upgrade to unlock all modules and get complete insights.
What Will YouAssess
Founder's vision and its implementation
Brand's positioning, purpose, vision, mission, values and personality
Brand's perception in the market
Employees' understanding of the brand
Brand's visual identity and expression
Marketing initiatives and their effectiveness
Our Purpose-CentricBranding Methodology
Our brand audit methodology has been tried and tested over brands for decades. It identifies critical gaps in brand perception and establishes a strong foundation for your brand's development.
40 Strategic Questions
Incisive questions to assess key aspects of your brand, consumer, market, employees, and organizational culture
8 Modules
Purpose-centric categories to critically analyse the vision vs reality gaps
Gap Analysis Dashboard
A visual representation of your brand's vision alignment and critical gaps
Truth Framework Evaluation
A comprehensive assessment of understanding your product, market and consumer
Implementation Roadmap
Actionable steps and marketing plan insights to take away based on the gaps identified
Module Overview
Vision & People Gap Analysis
Assesses alignment between founder's vision and current business reality.
People & Image Gap Analysis
Evaluates how well internal culture aligns with brand promises.
Vision & Image Gap Analysis
Measures gaps between intended brand vision, purpose, and customer perception.
Truth Assessment Framework
Evaluates understanding of product, market, and consumer insights.
Brand Foundation Strength
Assesses clarity and strength of brand positioning, purpose, values, and personality.
Brand Expression Consistency
Evaluates consistency of how the brand is expressed visually and verbally.
Brand Manual & Guidelines
Assesses the documentation clarity, quality, and implementation of brand guidelines.
Marketing Implementation & Performance
Evaluates the alignment of brand strategy and marketing activities.
Unlock the Right Plan for Your Brand
Choose the perfect plan to unleash your brand's full potential
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Solo Check
For individual founders & marketers
Free / one time
✓ Brand Health Overview
✓ Brand Score
✓ Modules (1–8) • Brand Gap & Truths Analysis
✓ Module-wise Performance • Brand Foundation Strength
✓ Priority Action Recommendations
✓ Founder: 1 • Top Mgmt / Team / Customer: —
✓ Validity: One time (no expiry)
Team Check
For leadership teams and core staff
₹1,999/ one time
◇ Everything in Solo Check and:
✓ Brand Personalization
✓ Founder up to 2 • Top Mgmt up to 5 • Team up to 20
✓ Priority Action Recommendations
✓ One-time report (no re-assessment)
✓ Validity: One time • SLA: NA
360 Review
For brands wanting team + customer input
₹2,999/ one time
◇ Everything in Team Check and:
✓ Workshop Recommendations
✓ Implementation Roadmap
✓ Re-assessment: up to 3
✓ Founder up to 5 • Top Mgmt 10 • Team 50 • Customer 100
✓ Consultation: 60 min (one-time)
✓ Email support 24–36 hrs • Validity: 1 month
360 Deep Dive
For growing brands with large teams and customer base
₹4,999/ one time
◇ Everything in 360 Review and:
✓ Re-assessment: up to 10
✓ Founder up to 10 • Top Mgmt 25 • Team 100 • Customer 1000
✓ Consultation: 60 min (one-time + one follow up)
✓ Email support 12–24 hrs • Validity: 3 months
Enterprise
Custom solutions for scale
Custom
◇ Everything in 360 Deep Dive and:
✓ Dedicated Brand Manager
✓ Re-assessment: Unlimited
✓ Consultation: 60 min / month
✓ Email support 8 hrs (Priority) • Validity: 3 months
* Features marked with asterisk are yet to be launched
Is your brand thriving, surviving or flattening?
Find out right now!
Free Assessment | 10 Min Completion | Instant Results
Purpose-Centric Brand Assessment
Modules 1 of 8 • Question 1 of 40
Brand Health
Assessment
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Scroll down to see your complete brand health assessment results
Continue your brand health assessment by upgrading to access all modules and get comprehensive insights.
Brand Health Overview
The current state of our brand health indicates a critical need for immediate and comprehensive intervention.
0%
Grade-D
Our assessment reveals a weakened brand position, characterized by low brand awareness, negative brand perception, lack of differentiation, declining brand loyalty, and inconsistent brand messaging.
Your communications across various touchpoints appear fragmented and misaligned, leading to confusion about your brand identity and core values.
To rectify this situation and revitalize our brand, a comprehensive brand workshop and strategic realignment are absolutely essential. This initiative will involve a multi-faceted approach, focusing on brand audit and discovery, leading to a business brand workshop that will bring together key decision-makers and relevant teams to collaboratively define and shape the future of our brand.
Brand Grade Indicator: Grade A: Excellent Brand Health | Grade B: Strong Brand Health | Grade C: Moderate Brand Health | Grade D: Weak Brand Health | Grade E: Critical Brand Health
💬 Provide Feedback on Your Assessment
Help us improve by sharing your thoughts about your responses. Did any questions seem unclear? Would you like to clarify any of your answers?
Brand Core Gap Analysis
Key performance indicators across critical brand dimensions
Vision & People Gap
0%
Measures alignment between your brand vision and current reality
People & Perception Gap
0%
Evaluates internal culture alignment with brand promises
Vision & Perception Gap
0%
Assesses customer perception vs. intended brand image
You're currently viewing limited insights from the Solo Check plan. Upgrade now to unlock the complete brand assessment covering 6 modules in Team Check or 8 modules in 360 Review.
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Team Check
₹1,999 one time
6 modules • Brand Health, Gap & Truths • Priority Action • One-time report (no re-assessment)
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360 Review
₹2,999 one time
8 modules • Workshop • Roadmap • Up to 3 re-assessments • 60 min consultation (one-time) • Valid 1 month
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360 Deep Dive
₹4,999 one time
8 modules • Up to 10 re-assessments • 60 min (one-time + one follow up) • Support 12–24 hrs • Valid 3 months
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